Glover U launches AI coaching platform for real estate agents

Glover U has publicly launched Glover U AI, a new coaching platform built for real estate agents and powered by BrokerBot’s real-estate-specific AI. The tool is designed to help agents prepare faster, handle objections and apply Glover U’s scripts and systems in live business situations.

Why it matters: - Glover U AI is aimed at giving real estate agents instant coaching support at the moments that most affect production. - The platform extends Glover U’s training beyond live events, group coaching and one-on-one coaching. - The launch reflects a broader push to turn AI from a buzzword into a practical business tool for agents.

What happened: - Glover U publicly launched Glover U AI on June 23, 2026. - The company first unveiled the platform last week at the Live Unreal Retreat in Traverse City. - Glover U AI is now available to real estate agents everywhere. - The launch followed a six-month development period.

The details: - Glover U AI is built around Glover U’s coaching systems, scripts, training and real-world agent support. - The platform is designed for use before appointments, during follow-up, while handling objections and throughout daily execution. - Glover U AI supports listing appointment preparation, objection handling, follow-up messaging, role-play, prospecting plans, script practice and implementation of Glover U training. - The platform is powered by BrokerBot’s real-estate-specific AI technology. - Glover U said nearly 1,000 agents and leaders were introduced to the platform at the Live Unreal Retreat. - Jeff Glover, founder of Glover U, said the goal is to help agents turn the right information into action. - Andy Bissonette, head of marketing at Glover U, said the team spent six months building, testing and shaping the product around real agent situations.

Between the lines: - Glover U is trying to differentiate its AI product by tying it directly to its existing coaching methodology rather than positioning it as a generic chatbot. - The company is also using the launch to frame AI as a performance tool, not a novelty. - Glover Glover’s comments suggest the platform may evolve based on user behavior and feedback. - The launch at a large retreat gave Glover U an immediate audience of agents and leaders before the wider rollout.

What’s next: - Glover U said continued use of the platform will help the company learn what agents need help with and improve the product over time. - The company plans to use Glover U AI as a new way to help agents grow their businesses at scale. - More information is available at gloveru.ai and gloveru.com.